Ruggie, the alarm-clock mat you don't need.

This is Ruggie, an alarm clock which only turns off when you get your lazy butt out of bed and stand your full weight on its fleece-covered memory foam ("the most comfortable thing you’ve ever laid your feet on"). Okay... But why can't I get the same advantage from any other alarm clock by simply placing it out of reach, and save (an "estimated retail value" of) a hundred bucks?
[via Gizmodo]