Driving is often such a monotonous activity that it becomes mindless, and these zombified drivers aren't the best at looking out for hazardous situations. So, Swedish agency
If Insurance designed a way to snap drivers out of their glazed-over state of mind: when near a school,
GPS navigation instructions are spoken in childrens' voices. It's a great way to use an unexpected change, and the instinctual response of adults to the voice of a child, to mind-hack drivers into a state of awareness. As I've always said, little things like this can add up to make big differences!
[via
Gizmodo]
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