Coffee has risen to the status of a luxury experience these days, but there's often a little something between you and your sensory escapism: the lid. A thin barrier of plastic keeps spills at bay, but also blocks the aroma and alters the flow of the fluid.
Viora is determined to make the best of this: admitting that these disposable lids are necessary, but designing to optimize the experience they deliver. With sipping and aroma holes placed intelligently, and walls shaped to minimize splashing, Viora claims their lid is "worthy of what's in your cup." I haven't checked their math, so to speak, but I like the approach - there's always room for improvement, even in a thin disposable plastic lid.
[via
Gizmodo]
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1 comment:
No lid will improve on those used by Dunkin Donuts, which makes me wonder what market forces are at work that prevent other chains from emulating that lid (and also keeps some chains in the dark ages lid-wise).
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