Dissolving Fruit Labels!

There's really nothing not to like about this one:  fruit labels which dissolve quickly in water, becoming "fruit soap" which helps wash away pesticides, dirt, and bacteria.  It's a concept being pitched by Scott Amron, complete with the opportunity to invest.  I hope it works out - but I hope it's executed better than the Photoshop job used to demonstrate it...
[via Inhabitat & Gizmodo]