iPads and Wine Lists - An excellent pairing...

The New York Times and Gizmodo report that restaurants are starting to use iPads as wine menus - and what could be an obnoxious trendy publicity stunt is actually working out quite well. The reason cited is quick access to up-to-date, detailed, and objective third-party reviews. Since each individual wine carries quite a bit of supporting information (not just reviews, but descriptions, pairings, etc), even a modest wine list can't display it all on paper. So, bring in a tablet connected to any bit of info you could ever want, and the problem is solved: the diners research their options, feel more confident about a choice, and order more wine. R. O. I.