Product Websites & Digital Salesmanship...

Neven Mrgan takes a thoughtful look at the product pages for all-in-one desktop computers by Apple, Dell, and HP, and finds that the digital salesmanship of the three are not at all evenly matched. The Apple site (shown on the left) really sells the product - not just with a big glorious beauty shot, but with a simplicity and aesthetic style on the site that suggests that the same can be expected of the product in use. Dell and HP, meanwhile, really drop the ball - the former plunging the user directly into complicated and intimidating configuration options, and the latter (shown on the right) presenting a jumbled mishmash of who-knows-what and a broken photo. Websites are most certainly products that require design for usability. Well... win, fail, fail!