Ketchup 2.0: Heinz Dip & Squeeze

As far as I can tell, ketchup to-go has been dispensed in those little rectangular plastic packets since the beginning of time. So kudos to Heinz for realizing that such ancient packaging could use a usability upgrade! They've just announced the Dip & Squeeze pack, which bears more resemblance to dipping-sauce packages than old ketchup packs: a foil top peels off of a formed cup. The innovation here is that there are two ways to peel: off a corner to remove the top entirely for dipping, or tear off a front edge to squeeze the stuff out like before. That's a great option to have, especially in a situation where you want to dip your fries but dining space is limited. (It also reminds me of a design project I did back in college!) Finally, here's another change that's long overdue: this package contains three times as much ketchup as the old packets. It seems that serving sizes of fries have gotten bigger and bigger while ketchup packs have stayed the same - it's great that they've finally caught up!
[via Washington Post, and my dad!]