Gmail Unsubscribe - Makes un-subs as easy as marking spam...
It's easy to mark a message as spam in Gmail - there's a big fat button that sends the offending email to the spam folder, brings you back to your inbox, and filters out future messages from the same sender, all with one click. However, properly unsubscribing from non-spam email lists is more difficult - you usually have to reply with an email formatted in a certain way, or go to the sender's site and be subjected to confirmation steps and pleas to reconsider. Accordingly, lots of people just take the easy way out, and mark messages as spam just to unsubscribe from otherwise legit lists. The problem is that this makes Google's automatic spam detection less accurate, since the crowd-sourced spam identification on which it relies has been compromised. So Google, as it often does, has created a solution that is both good for them and useful for the end user: one-button unsubscription. It's just like the simple report-spam button, but behind the scenes, Google will try to unsubscribe you the nicer, more accurate, and more complete way. Thanks again, Google, for taking away more of the burden of surviving a digital life! (And thanks for Lifehacker for the image, since I couldn't find any of my own messages that cued the unsubscribe button!)
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