The Smart Measure Cup started off as an industrial design concept by Ryan Eder and Chris Daniels of Priority Designs, and as since been brought to production by Taylor Kitchenware. The top of the two images is the concept rendering, the bottom is the actual product. So what's changed, and why, and how does it affect the user? Let's take a look...
-The color of the handle has obviously changed, but so has the material; it's no longer the soft-touch rubbery stuff that the concept implies with its seamless buttons, but instead a harder, harsher plastic. Right off the bat, this loses some desirability appeal, even if it doesn't affect actual functions or usability. But it may affect usability, if the buttons in the real version aren't sufficiently waterproof for washing!
-The LCD display has taken a hit, too; the real product gives up the concept's attractive dot-matrix display for a regular seven-segment type. Just a style change (and cost-reducer), but again, it loses some more visual appeal.
-The graphics on the sides of the cup have remained mostly the same, albeit a bit more tightly packed. However, Taylor's brand name has been added, and in a different font. Presumably they want to add the logo to associate their brand with a quality, innovative product - but ironically, the logo in fact detracts from the overall aesthetic, making the product feel cheaper. Ouch.
So there you have it - usability is pretty much unaffected, but something about the soul of the product has been lost. It happens a lot between concept and reality - and you can't benefit from the use of a product that you're not motivated to buy!