Classy Lunchboxes - Can they make leftovers better?
Ah, the placebo effect. It makes no sense, it shouldn't work, but time and time again we find that if people think something's having an effect, it becomes a self-fulfilling prophecy. If you can't beat it, join it - right? So here it is in lunch-box form: Emma Smart's packaging is printed to suggest fine china and cutlery, in an attempt to class up whatever may be contained therein. Will it make the food "taste" any better? It shouldn't, it doesn't - but the smart money says it does!
[via Gizmodo]
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