Mark Hurst vs Automated Email - Fight!

Mark Hurst hilariously deconstructs an automated email he received from FedEx, and all the many and horrible ways that it's just plain user-unfriendly. From shouting his own name at him, to greeting him with serial-number gibberish, to "robot-Klingon" prose style, it's quite a list of indictments. He even suggests a (totally technically feasible) rewrite, setting a great example if anyone out there is listening - I'm lookin' at you, NoReply-ReturnManager@FedEx.com...

No comments: