Steve Jobs: "Design is how it works."

Trying to explain product design to people outside the industry can be difficult: the word "design" is something most people already associate with some specific kind of design - fashion and clothing design, interior design, graphic design, or aesthetic industrial design. Steve Jobs finds the same problem, and in 2003, clarified it in a New York Times Magazine interview:
"Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
Sing it, Steve! Amen, brother!