Tongue Sucker - Simplicity when it's most needed...

If there's one area where simple ease of use should trump industrial design and bullet-point feature lists, it's emergency medical care. Thankfully, the Tongue Sucker fits the bill; even its name helps cut to the chase, telling you (the "untrained person" for whom it's designed) exactly what to with an admirable brevity. If that's not enough, the packaging helps with a clear illustration following the condition ("UNCONSCIOUS") under which it should be followed. Once it's been applied to an unconscious person, that person's tongue won't block his airway - an important step that can be overlooked by non-expercts in the panic of an emergency.

So, how about that? Good usability design can actually save lives!