Litter Leash - Tethering erstwhile trash...

From my old friend Mike Lin at Vestal Design, the Litter Leash is a very clever patent by Clif Bar to prevent the casual litter of ripped-off package tops. Just looking at Mike's photo at left, it's obvious both how it works and that it works. But there are two interesting psychological aspects at work that make this design especially compelling:

1. The Litter Leash depends on the notion that users consider "big litter" a more severe offense than "little litter." After all, it can only makes a difference if the user properly disposes of the empty pouch - otherwise, both pieces end up as litter anyway. So, do people really feel worse about letting loose the big pouch than the rip-off top? As much as I hate to admit it, I do! If everyone else does too, this thing will actually work as intended.

2. When the unexpected tether makes itself known, it calls attention to the litter issue. When users tear off those tops, but the tops stop before coming all the way off, it's a surprise; naturally inquiring minds look closer and easily discover the purpose. The next feeling is part guilt trip (because of what users might have done with the tops) and part pride (because of what will now happen to the tops and pouches). Either way, the point is made, and litter is prevented. Brilliant!