Color Coded Coffee - Matching up the perfect cup...

From the irreverent and irreverently-named SUCK UK studio (and through Gizmodo), MyCuppa coffee and tea mugs assist assistants in getting the boss's brew just right. Instead of requesting one or two "glops" of milk in tea or coffee of various strengths, these mugs use Pantone color-wheel-style swatches to match the shade of the drink. This makes a lot of sense, especially since the sizes of drink portions, strength of the base coffee or tea, and preparers' judgments of the proper "glop" size can vary so widely. The bad news is that the assistant now has to memorize orders for names like "Classic British" and "Builder's Brew," as they're called on the cups - and, at least for now, advertise the brand name pretty boldly to anyone within viewing range of the mugs themselves. Still, a neat idea, with the potential to make those foggy-minded mornings a little smoother.