
1) "You can't. Light's red." The design of products around us can influence our behaviors beyond what we might expect, or what might even make sense. Don't fling someone into traffic (very bad thing) because you can't break a red light (less bad thing)?? And yet, we empathize with this limitation, because to a certain extent, and inexplicably, we share it.
2) "Well, when will it change?" "Tuesday." A caution to designers, that especially when you base your decisions on rigorous research, testing, simulation, and so on, you can be blinded to the fact that the design just might not pass real-world, idiot-test muster.
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